10 Steps to an Effective ROI Incentive Program
IMAA Principles of Results Based Incentive Program
Design WORKSHOP
Presented by Incentive Marketing Association Australia
DATE: Wednesday 30th September
TIME: 10:30am - 1:00pm
VENUE: Sydney Convention & Exhibition Centre
INSTRUCTOR: Jason Murray, Senior Partner, Human Synergy
COST: $225 (Inclusive of GST)
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Overview
This highly interactive workshop will provide key learning into the 10 Steps to an Effective ROI Incentive Program. It provides participants with an opportunity to get hands on with some of the tools, models and methods used to design, plan and execute highly effective incentive programs. The course content has been developed from the internationally recognised Incentive Marketing Association's curriculum "Principles of Result Based Incentive Program Design"
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Who Should Attend?
Anyone interested in a scientific, systematic and measurable approach to incentive program design. Sales, Marketing and HR professionals at mid-to-large corporations, and executives at incentive and marketing agencies. Whether you have a wealth of experience in this area and are looking to "sharpen the saw" or pick up some new tricks. or you're new to incentive marketing and would like to get a handle on the foundation principles of success, this workshop will support your development needs.
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How Will I Benefit?
Ultimately participants will leave with a better understanding of how to maximise ROI for any programs they are developing now or in the future. The course will provide a step-by- step process that is definable, repeatable and when followed ensures an effective ROI program.
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What Will I Learn?
10 Steps to an Effective ROI Incentive program:
- Strategic Planning
- Audience Analysis
- Fact Finding & Involvement
- Program Structure
- Communication & training
- Rewards & Recognition
- Budget
- Program measures
- Tracking & Administration
- Analysis & feedback
Each step is supported by key methods, tools and models to allow
participants to take the process back to the workplace to implement
quickly and easily.
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About Your Instructor
Jason Murray is a senior partner at Human Synergy International, an organisational development and channel enablement specialist. Jason has more than 15 years experience in channel sales and marketing. Over the last eight years he has launched and driven numerous traditional and non-traditional channels for Tier-1 IT&T vendors in the UK, New Zealand and Australia.
A trained actor, successful corporate sales manager and noted as one of the best facilitators in the Australian IT&T industry, Jason brings a unique blend of professional stage craft and in-field experience to ensure his workshops drive involvement and participation in an engaging experience for all participants.
Jason is an accredited facilitator for a number of globally recognised brands such as FranklinCovey (The 7 Habits of Highly Effective People), Huthwaite Corporation (SPIN-Selling, Major Account Sales Strategy) and Crestcom International (Bullet Proof Manager).
Jasons passion lies in enabling people and teams to be the best they can be.
