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Learn how to engage your customers, salespeople, channel
partners and employees with more than 20 free seminars on offer at
this year's Incentive Show. Hear from industry experts who
will share their experience, ideas and tips on how to create more
effective, measurable programs and take advantage of motivation to
get more out of your business relationships.
From promotions and incentives to customer loyalty and employee
recognition, these free seminars cover a wide range of topics, and
all are conducted by industry leaders and successful businessmen
and women with years of experience in incentive and loyalty
marketing.
All Seminar sessions are free to attend when you pre-register
online.

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Seminar Agenda and Timetable
Tuesday 29th September
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| 10:30 AM |
PANEL: The Importance of Incentive and Recognition on
the Road to Recovery
As the market starts its gradual recovery, those companies with an
integrated Reward and Recoginition or Incentive program will be
among those best placed to capitalise on changing market fortunes.
Whether it is a sales-focused or values-driven program, a strong
R&R and/or incentive focus can be the catalyst for a recovery
that is quicker than most. In this session, we hear how some of
Australias leading organisations regard R&R and Incentive
programs as critical to their business performance in the current
market environment.
Moderator: Richard Wilkins, Marketing &
Communications Manager, Accumulate
Panellists: Gavin Gomes, Sales & Operations
Director - Partner Channel,Telstra
Peter Watson, HR Director, AstraZeneca
Brendan Hoy, Senior Manager, Sales Support & Channel
Management, ANZ
Location: Power2Motivate Theatre
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| 11:30 AM |
Culture Change, Employee Engagement and Employee
Recognition
Developing a strategy-supportive workplace culture was identified
as an imperative by the SEMA Group, currently undergoing a
transformation to develop a highly engaged workforce to drive the
company vision. This presentation focuses on the story of that
transformation, from the initial feedback from employees through
the planning, launch and implementation of a new recognition
program to change the SEMA Group culture.
Speaker: Sandy Hyslop, HR Business Partner,
People and Culture, SEMA Group
Location: Power2Motivate
Theatre
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| 12:00 PM |
The Many Faces of Loyalty and Incentive
Programs
Most companies think that in order to engage in loyalty, they have
to run their own points program. While these are highly popular and
successful, there are many other options that may be just as
appropriate. This session will cover those all options including
lesser known incentive tools such as coalition and bonus point
programs, soft benefits, thank you and save programs - all of which
will help you retain your best customers/employees by highlighting
the benefits, relevance and logistics of each.
Speaker: Mandy Gallie - General Manager,
Pinpoint Pty Ltd
Location: MyCustomer Theatre
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12:30 PM
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Carrots and Jet Fighter Flights
Why are experiences such powerful gifts and rewards? What's the
science behind the fun? In this session you'll learn key insights
and some far out stories. You'll never buy anyone a pair of
slippers again. Discover:
- How experiential programs make budgets go further due to
perceived value
- Social connectivity
- Lifting discretionary effort through personalised non-cash
rewards and linking these with commercial return.
- Trends in the reward and incentive space in the coming 3-5
years
Speaker: James Wright, Corporate Account
Manager, RedBalloon
Location:
Power2Motivate Theatre
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1:00 PM
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Drowning Under the Loyalty Wave A Consumer
Perspective
Brands are constantly striving to entrench their connection with
consumers via their loyalty programs. But what if all of the effort
to build a singular relationship with consumers is actually turning
them off engaging with the program. With over 15 cards in the
average loyalty wallet, consumers can be hit with 15 marketing
campaigns at once potentially leading to overwhelmed and disengaged
shoppers. In this session we talk about the experience of loyalty
from the consumer perspective and isolate some key tips on where we
see the loyalty market providing real value for consumers with an
ever-filling wallet of cards.
Speaker: Justin Barrie and Dan Bisa,
Co-founders, Perkler.com
Location: MyCustomer
Theatre
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| 1:30 PM |
The Mindscience of Motivation - What Really Works and
Why!
Do incentives actually get the results you want? Knowing about the
brain and how it works is fundamental to managing people. It is the
key to everything: Do all incentives create better performance? The
answer is - no! So which incentives do work and why? How big does
an incentive need to be before people are motivated? Find out in
some very simple, scientifically based exercises. But science
doesn't mean boring! It means fascinating, exciting AND something
reliable, not just feel-good or because it worked once. Take the
guesswork out of your motivational expenditure with this
straightforward, easy to understand MindScience session.
Speaker: Richard Hill, Principal, Hill &
Hill
Location:
Power2Motivate Theatre
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| 2:30 PM |
Plastic Fantastic: The Growth of the Prepaid Gift Card
for Cashbacks and Incentives
The open loop prepaid card market is a relatively new concept in
Australia. Louise will discuss where these type of cards can fit
with a company's marketing strategies and how they can be used to
support employee and customer loyalty.
Speaker: Louise Carmody, Sales Director, Universal Gift Card
Location:
Power2Motivate Theatre
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| 3:00 PM |
Motivate, Inspire, Unify: Team Building Demo
Session
Host: Human
Rhythms
Location: MyCustomer
Theatre
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| 3:30 PM |
Getting the Best out of Your Stakeholders (for
less!)
Learn how a solid downturn like the one we're experiencing
presents opportunities. This session will discuss why companies,
more than ever, still need to engage and educate their key
stakeholders, and what some of the most effective strategies and
approaches entail. The presenter will share real life examples of
engagement strategies that cut across industry verticals and hone
in on the various audience touch points during the program
lifecycle. In this session participants will:
- Gain insight into marketplace opinions on this topic
- Understand why engagement is a differentiator
- View real life examples of engagement in motion
Speaker: David Parsons, Director-Reward
and Recognition, Carlson Marketing Australia
Location: Power2Motivate
Theatre
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Wednesday 30th
September
|
| 10:30 AM |
The Changing Workplace Dynamics
What are your employees really thinking? Todays workforce
understands that the stability of their income depends on the
stability of their company and they are willing to give in the
short term, to get in the longer term. This presentation draws on
current research across a number of major Australian industries to
highlight how employers have been managing in response to the GFC,
and identifies how organizations can successfully transform
themselves to win in the current market and rebuild organizational
confidence.
Speaker: Dominic Toledo,
General Manager, The
MINT Organization
Location: Power2Motivate Theatre
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| 11:00 AM |
Drowning Under the Loyalty Wave A Consumer
Perspective
Brands are constantly striving to entrench their connection with
consumers via their loyalty programs. But what if all of the effort
to build a singular relationship with consumers is actually turning
them off engaging with the program. With over 15 cards in the
average loyalty wallet, consumers can be hit with 15 marketing
campaigns at once potentially leading to overwhelmed and disengaged
shoppers. In this session we talk about the experience of loyalty
from the consumer perspective and isolate some key tips on where we
see the loyalty market providing real value for consumers with an
ever-filling wallet of cards.
Speaker: Justin Barrie and Dan Bisa,
Co-founders, Perkler.com
Location: MyCustomer
Theatre
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| 11:30 AM |
Recognition that Resonates, the Story of NAH Rewards
Me
In mid 2008, Novartis Animal Health launched a new employee
recognition program NAH Rewards Me. This was Novartis first foray
into the world of points based rewarding and one year on, Marie
Birtles reflects on the move towards a new way to reward and
recognise employees. Marie tells what the organization has learnt
about employee engagement and satisfaction levels since the launch
of NAH Rewards ME, and divulges the secrets of their success. You
will learn why NAH Rewards Me is a leading example of how to gear
internal engagement through recognition and incentivisation.
Speaker: Marie Birtles, Human Resources
Manager, Novartis Animal Health Australasia
Location: Power2Motivate
Theatre
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| 12:00 PM |
Loyalty Market Trends
The relationship between a customer and a brand has changed ...
forever. Learn how leading companies are building stronger
relationships with their customers. This session will detail, with
real life examples, the key trends that are taking place in loyalty
marketing. Come and see how companies are changing the way they
acquire, retain and grow their customers to achieve better business
results. The presenter will share real life examples of loyalty
strategies and trends and hone in on the key themes that will shape
all customer relationships in the future. In this session
participants will:
- Gain insight into marketplace trends in loyalty marketing
- Understand why running a loyalty program increases the
expectation of a customer
- View real life examples of loyalty in motion
Speaker: Sam Fleming,
General Manager - Loyalty, Carlson
Marketing Australia
Location: MyCustomer
Theatre
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| 12:30 PM |
How "Money Cant Buy" Experiences can be Better than Cash
to Motivate Your High Achievers!
To really motivate your team, particularly high earners, you need
to cut through and reach them emotionally with inspiring and
exciting experiences they really cant buy. In this enlightening and
thought provoking session, you see some powerful examples of how to
really create different and exciting incentive programs that work.
From incredible experiences to mixing it up with superstars and so
much more...this session will show you and incredible new way to
bring your incentive planning alive!
Speaker: Sean Pickwell, Director, Waterfront
Entertainment Marketing
Location:
Power2Motivate Theatre
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| 1:30 PM |
Green Benefits
Business and Climate Change? Opportunities through Green
incentives, rewards and recognition.
Speaker: Amy Kean, General Manager, Pinpoint
Earth
Location:
Power2Motivate Theatre
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2:30 PM
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The 5C's of Incentives
The underlying question for businesses in grim economic times is;
How do we do more with less? In this session you will be guided
through the 5Cs of incentives covering:
- Collaboration, getting buy-in to the big
picture at the earliest opportunity;
- Communication; making sure everyone knows what
they need to do, what they are playing for and how they are
progressing;
- Captivation, using prizes that inspire
everyone no matter their age, sex or status;
- Combination, getting the structure and reward
opportunities right for the business and right for the players
and
- Celebration, maximising the return on
investment and performance with an injection of fun you can improve
performance, employee and client engagement and the bottom
line.
Speaker: James Wright, Corporate Account
Manager, RedBalloon
Location:
Power2Motivate Theatre
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| 3:00 PM |
Corporate Team Building Demo Session - African
Drumming
Drum Beats Team Building activities transform and unite groups of
people through rhythm! With a drum for each participant, the group
is led on an exhilarating rhythmic adventure. Within minutes energy
levels are heightened as the participants work together to discover
the rhythm of their team.
Host: Drum
Beats
Location: MyCustomer Theatre
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| 3:30 PM |
The Rise and Rise of Sales Incentives
Remember articles regarding rampant sales commissions on dodgy
financial products; rewind the arguments over excessive payments to
a few whilst many fight for a CPI increase; reflect on the
headlines made of sales staff sharing a beer on the beach! Whod
want to defend the practice of sales incentives in this day and
age? If you think sales incentives have been sullied forever, you
will need to think again after hearing Sue Jackson.
Speaker: Sue Jackson, Executive Chairman, Solterbeck
Location: Power2Motivate
Theatre
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